Playwear Branding
Playwear is a clothing company for kids that provides play-friendly products. The brand re-design is an effort made to expand the company beyond selling aprons. It is an effort to establish Playwear in the marketplace with the opportunities presented by online marketing.
Brand Design
Overview
Freelance work for an Apparel company based in Glasgow Scotland
Project Type
Brand Design
Discover.
The aim for the project was to create a new brand system while maintaining the same philosophy that the company had started off with.
Define.
I explored a couple of concepts. I played around with the idea of projecting the feeling of a toy into the logo while retaining simplicity and understandability of the design
Develop
The company’s new trademark is formed when a variety of shapes are interlinked together, almost like a kid’s toy. This creates a brand system that looks kid’s friendly.
The shapes can be separated and rearranged to form an infinite variation of patterns, creating the idea of a toy. This adds an extra level of flexibility and visual interest for the brand design.
Deliver
The introduction of a few elements allowed the brand to become more modern and trustworthy with its customers than before.
Simple lines and soft colours helps the brand to better engage with its target audience..
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