Justspeak Clothing
Just speak is a Norwegian based company that promotes diversity and unity through their clothing line
Brand Design
Overview
Freelance work for an Apparel company based in Oslo, Norway
Client
Just Speak Clothing
Discover.
I was asked to create a brand identity for Just speak clothing in 2017. The identity had to reflect the brands ethos and philosophy.
Just speak is an advocate for promoting diversity and unity in todays culture, it is about accepting each others differences and to become unified in our common goals and interests. Just speak provides clothing as a common entity that we can unite on, no matter your background, class or race.
Define.
The design highlights and puts emphasis on the name “Just speak”. I wanted to communicate the simplicity behind the name, communicating how easy it is to speak out against hatred, corruption and injustice.
The minimalist design reiterates that concept alongside the separation between ‘Just’ and ‘speak’. The design is successful in playing a part to influence change in the community
Develop
Iman Miskini is one of the ambassadors for Just speak clothing, actor who starred in the hit Norwegian Tv show SKAM. The show used her culture and identity to tackle some of the main stereotypes regarding Islam and Muslims, the show helped create a positive dialogue regarding islamophobia in Norway
In 2018, Just speak clothing were recognised at the fashion show in Oslo, Norway. The show allowed just speak to achieve higher level of engagement and publicity in their community.
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