Senior Product Designer leading end-to-end design, from research to delivery.

Hey! I am Ibrahim, a Senior Product Designer with 5+ years of experience working across EdTech, fintech and the public sector. I care about designing things that work for real people, from early research through to final delivery.

Designing experiences for products and brands

Understanding teacher workload within Scotland

Callsign Banking Demo White-Labelling & Redesign

Neve Learning Platform, redesigning navigation journey

Making daily prayer more personal and accessible

My design philosophy

Ibrahim Afzal

I care about designing products that are clear, accessible, and built around real people.

Whether it's a complex system or a consumer experience, my work is grounded in research, shaped by systems thinking, and focused on reducing friction for the people who matter most.

Services

Product Design (UX/UI)

Design Systems & Tokens

UX Research & Accessibility

Service Design & Mapping

Workshop Facilitation

(Featured Client)

Sparx Learning

This Is Milk / Neve

Zimplex.AI

383 / Callsign

Senior Product Designer leading end-to-end design, from research to delivery.

Designing experiences for products and brands

My design philosophy

My design philosophy

I care about designing products that are clear, accessible, and built around real people. Whether it's a complex system or a consumer experience, my work is grounded in research, shaped by systems thinking, and focused on reducing friction for the people who matter most.

I care about designing products that are clear, accessible, and built around real people.

Whether it's a complex system or a consumer experience, my work is grounded in research, shaped by systems thinking, and focused on reducing friction for the people who matter most.